When planning the timeline for a new property marketing campaign, one of the first questions usually revolves around the CGI budget. "What determines the price of an architectural rendering?" is the absolute starting point of every kickoff conversation we have. Because we value transparency, we break the topic down into its core factors.
What should a complete visual marketing package include?
A well-prepared asset package from a 3D studio isn't just "pretty pictures" — it is a suite of high-converting sales tools. For a property marketing campaign to be cohesive, you need assets optimized for multiple channels. At SodaDisplay, our standard package includes:
- Aerial (bird's-eye) CGI — perfect for showcasing connectivity, local amenities, and the development's master plan
- Street-level exterior renders — establishing the building's scale and highlighting architectural detailing
- High-end interior visualizations — helping off-plan buyers imagine layout potential and space
- Twilight / evening scenes — creating an emotional, premium mood for your landing pages
- Performance marketing formats — properly cropped vertical and square assets, ready for your digital ad agency
How much do 3D renderings cost for a property developer?
Starter packages for exterior architectural renderings typically begin at around €1,350 net. There is no strict upper limit, as every building presents a unique challenge. The primary variables shaping the final quote are:
- Scale and architectural complexity — modeling a minimalist modern residence takes less time than recreating a historic facade with intricate masonry
- Number of unique views — the more scenes produced from the same 3D model, the lower the unit cost per image
- Complexity of the surroundings — compositing a building into an existing drone photograph (photomontage) is priced differently than building an entire urban block from scratch in 3D
What documentation do you need to provide a quote?
To provide a reliable estimate, we do not require fully completed construction blueprints. For an initial quote, in 90% of cases, we simply need: preliminary floor plans, PDF elevation drawings, and DWG files if available. We have successfully initiated projects based solely on early conceptual sketches.
The most common mistake when ordering CGI
Based on years of collaborating with the real estate sector, we see one recurring mistake: commissioning the work too late. Premium CGI studios operate with scheduled pipelines. Ordering renderings two weeks before a major property expo creates unnecessary pressure for everyone. The optimal time to reach out is 2–3 months prior to your development's official website launch.
FAQ — Frequently Asked Questions
How long does it take to prepare the renderings once the contract is signed?
For standard residential developments, turnaround is typically 3 to 4 weeks. For large-scale, multi-phase master plans, we establish a bespoke delivery schedule for phased asset drops.
How many rounds of revisions does a standard quote include?
The industry standard we uphold is two full rounds of revisions. The first occurs at the "clay render" stage (to approve camera angles and massing), and the second follows the application of textures and lighting.
Who owns the intellectual property rights to the renderings?
We strictly protect the developer's legal interests. Upon settlement of the final invoice, full economic copyright to use the visuals across print, digital, and outdoor media is transferred to you entirely.